Absolut Vodka is creating a special-edition flavored vodka to honor New Orleans, and the proceeds will go to Gulf Coast charities, the company announced Wednesday.
Absolut made the announcement and previewed the mango-with-black-pepper flavor at the annual New Orleans culinary festival, Tales of the Cocktail.
Absolut New Orleans, which goes on sale Aug. 1, commemorates the second anniversary on Aug. 29 of Hurricane Katrina hitting New Orleans. The company plans to make 35,000 cases, with 100% of the sales — an estimated $2 million — to go to the charities.
Cite USToday http://www.usatoday.com/money/advertising/2007-07-18-absolute-new-orleans_N.htm
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