This may take a while to drink!

Absolut Ice Bar

ABSOLUT ICEBAR offers an experience unlike any other.
Chilled to a constant -5°C/ 23°F, it evokes all your senses.

Leading international artists and designers are invited, twice a year, to create experimental interiors and sculptures thereby recreating the entire setting.
The creative art work in every ABSOLUT ICEBAR is built by nothing but crystal clear ice from Torne River in northern Sweden.

Everything in the bars is built by pure ice – from the walls, the stools to the artwork. Even the ‘glasses’ in which the vodka drinks are served are made of ice, indeed “in the rocks”. The ice from Torne River, which is known for its unique purity, is harvested at the ICEHOTEL in Jukkasjärvi in March every year.

The first ever ABSOLUT ICEBAR opened at ICEHOTEL in Jukkasjärvi, Sweden in 1994. Since then the ABSOLUT ICEBAR family has grown and can today be found in four cities: Stockholm, London, Tokyo, and Copenhagen in addition to Jukkasjärvi.

Since the start more than a million people have visited ABSOLUT ICEBAR and about 50 unique and experimental bar designs have been created so far.

Absolut Los Angeles Vodka, follow-up to last year's, Absolut New Orleans,Absolut plans to donate $250,000 of the vodka's sales to Green Way LA.

Absolut Los Angeles Vodka is the second multi-flavored vodka in the brands "city" line and is an excellent follow-up to last year's Absolut New Orleans. The LA bottling is another special edition flavored with all-natural blueberry, acai berry, acerola cherry and pomegranate. The flavor combination was inspired by Los Angeles' proclivity for healthy lifestyles and eating and takes on some of the fruits recently popularized in the city's fitness culture.




Pros
•Refreshing, natural, blended fruit flavor.
•Portion of sales donated to Green Way LA.
•Excellent potential for cocktails.

Cons
•Limited edition

Description
•Limited edition vodka infused with acai berry, acerola cherry, pomegranate and blueberry.
•40% alc/vol (80 proof)
•Retails for around $20/750ml bottle
•Released in July, 2008

In keeping with the "city" philosophy of philanthropy Absolut plans to donate $250,000 of the vodka's sales to Green Way LA. This organization concentrates on restoring the nature and natural of the city through a Green Streets initiative.

Wrong-Way Driver Was Drunk, High Before Fatal Head on Crash, Had a broken 1.75-liter bottle of Absolut Vodka underneath her minivan seat.

traffic on the Taconic State Parkway sparking a horrific accident that killed eight people, had more than twice the legal limit of alcohol in her system at the time of the crash, a toxicology report revealed Tuesday.

According to Westchester County District Attorney Janet DiFiore, Diane Schuler not only had a blood alcohol level of .19 but an autopsy also discovered elevated levels of THC - the main substance found in marijuana - in her system.

Schuler's blood alcohol level is the equivalent of 10 drinks of 80 proof alcohol. The legal limit in New York State is .08. Investigators said she also had six ounces of undigested alcohol in her stomach and found a broken 1.75-liter bottle of Absolut Vodka underneath her minivan seat.

According to blood tests, Schuler's THC levels indicated that she had smoke marijuana about 15 minutes to an hour before the fatal crash.

"She would have had difficulty with perception, with her judgment, with her memory," said Betsy Spratt, chief toxicologist for Westchester County's medical examiner. "Around that level of alcohol, you start to get what we call tunnel vision."

Absolut No Label: New limited edition

The Nuance Group Sweden has been selected as the launch partner for The Absolut Company’s new release in travel-retail. Absolut No Label is a limited edition of the 40% abv Absolut vodka and will be available exclusively at Nuance’s Swedish duty-free stores until the end of June.The Absolut No Label bottles are numbered and contain no label or logo. They feature only a removable campaign sticker with the website address, where consumers can find more information and give feedback. The product was launched on May 22 and in Scandinavian travel-retail the exclusivity deal will be extended until the end of August.
http://www.absolutads.com/?p=879

Buys Absoult for 8.3 Billion

Pernod Ricard moved closer to bumping Diageo (DEO) as the world's biggest spirits player with a deal announced Monday to acquire the Swedish state-owned parent of Absolut vodka for $8.3 billion.

The French spirits company outbid several others for the world's best-selling premium vodka, including U.S.-based Fortune Brands (FO), Absolut's current distributor.

Pernod will climb from fourth to second among global spirits sellers with its purchase of Vin & Sprit. Pernod, which bought Allied Domecq for $16 billion in 2005, has been on a quest to be tops in the $200 billion worldwide booze business.

"Our intention is to grow and become the leader," said Pierre Pringuet, Pernod Ricard's managing director, in a conference call.

The company will move within striking distance of Diageo, owner of Smirnoff vodka, with its annual volume of 93 million cases. Pernod Ricard's volume will rise from 75 million cases to 91 million, with Absolut and V&S's Cruzan rum and Plymouth gin.
http://www.usatoday.com/money/industries/food/2008-03-31-absolut-sold_N.htm

Are you an Absolut Collector? If yes check this out!

ABSOLUT GRCIC gets its inspiration from the iconic shape of the ABSOLUT VODKA bottle. Without referring to or competing with the bottle, Konstantin wanted to capture the distinctive expression of the bottle. The glasses were designed with function in mind, and the ABSOLUT logo has been subtly incorporated in the foot of the glass.
Design has been a vital part of the ABSOLUT brand since the beginning, and has continued to be a source of inspiration. In 1979, ABSOLUT VODKA introduced the now iconic bottle. The original design was by the design team of Carlsson & Broman. They created a bottle that went on to change the spirits shelves at bars and restaurants all over the world for many years to come.
And this has inspired many creative people and led to collaborations with, among others, Andy Warhol, Keith Haring, Jean Paul Gaultier, Versace, Tom Ford and David Cameron. The ABSOLUT GRCIC series consists of Long drink glass, Rocks glass, Cocktail glass with stem, and Shot glass.

Absolut Mango Vodka Drinks Yummi!

Mango Mint Mojito!

4 parts ABSOLUT Mango
2 part Lime Juice
2 parts Sugar Syrup
1 tablespoon Sugar
Soda Water Mint Leaves

Muddle mint leaves with sugar in a long drink glass and add crushed ice. Build the vodka, lime juice and syrup over the ice and stir. Top up with soda water and more ice. Garnish with mint leaves and bits of mango.



Spicy Mangotini

2 Parts ABSOLUT Mango
2 Dashes ABSOLUT Peppar
2 Parts Simple Syrup
2 Parts Lemon Juice
1 Part Mango Puree
Jalapeno

Fill a shaker with ice cubes. Add all ingredients. Shake and strain into a chilled cocktail glass. Garnish with 1 piece jalapeno.

Next Time Your in Vegas Check Out the Absolut Suite!

The Absolut Spirits Company, Inc. and Esquire magazine announce the opening of the ‘Find Your Flavor’ suite at Las Vegas’ famed Caesars Palace. Designed and constructed by the esteemed Rockwell Group, the bi-level, 1,380 square foot Absolut-inspired suite is divided into six spacious and colorful areas, creating the ultimate Las Vegas party-pad. Its lively decor embodies the tastes and personalities of six hot ABSOLUT flavors including ABSOLUT® MANDRIN®, ABSOLUT® RASPBERRI®, ABSOLUT® VANILIA®, ABSOLUT® RUBY RED, ABSOLUT® CITRON® and ABSOLUT® APEACH.

ABSOLUT MANDRIN: Upon entering the “Find Your Flavor” suite, guests will be greeted by a magical MANDRIN world. The dramatic entrance is created by 20-foot-ceilings and gilded metallic walls that reflect warm orange and golden hues. Decadent hand-blown Murano glass orbs illuminate the doorway, echoing the shape of ripe mandarin oranges.

ABSOLUT RASPBERRI: The bi-level lounge at the center of the suite unlocks the vibrant spirit of RASPBERRI. Plush purple ottomans and raspberry colors inhabit seating coves on opposite sides of the suite, evoking the mysterious curved shape of wild raspberries. Between the coves lies the ultimate Las Vegas accessory – a reflective black dance floor – allowing guests to unleash their inhibitions and create their very own VIP party. Additionally, a media center and panoramic view of “the strip” provide guests with an exciting and provocative experience.


ABSOLUT RUBY RED: On the opposite side of the suite lies a RUBY RED retreat, giving guests a stylish and tropical place to revive and refresh. The zesty décor is brought to life with shades of ruby red and soft green with window shades that are printed with a landscape view of the Riviera. The canopy style bed provides seclusion and reprieve, a place to rest and gain energy for the evening ahead.


ABSOLUT CITRON: Surf’s up on the second floor! After a day in the sun, guests can relax in a sun-filled oasis that embodies the easygoing vibe of the west coast. Beachy touches like a flip-flop and cabana headboard and a beach chair remind guests to “hang loose,” while the soft yellow décor and lemon drop lamps reinforce an easy-going mind set.


ABSOLUT APEACH: On the other side of the second floor is a tempting APEACH themed room. The décor teases the senses with an aquatic appeal -- the carpet is designed to appear as a built-in pool and the perimeter of the room features a “ledge” for sitting, so guests have the feeling that they are literally sitting on the edge of an in-ground pool. Additionally, the walls are covered with canyon sunsets and lush foliage to create a seductive indoor paradise.


ABSOLUT VANILIA: When it’s time to “chill” after an evening on the town, guests can find sanctuary in the ABSOLUT VANILIA bedroom, outfitted in shades of ivory and white. This Nordic-inspired decor comes complete with glacially-inspired carpets and draperies. For maximum relaxation, guests can lounge on an ivory sleigh bed.


(Source: Ceasarsplace.com)

Absolut raises glass for New Orleans

Absolut Vodka is creating a special-edition flavored vodka to honor New Orleans, and the proceeds will go to Gulf Coast charities, the company announced Wednesday.

Absolut made the announcement and previewed the mango-with-black-pepper flavor at the annual New Orleans culinary festival, Tales of the Cocktail.

Absolut New Orleans, which goes on sale Aug. 1, commemorates the second anniversary on Aug. 29 of Hurricane Katrina hitting New Orleans. The company plans to make 35,000 cases, with 100% of the sales — an estimated $2 million — to go to the charities.
Cite USToday http://www.usatoday.com/money/advertising/2007-07-18-absolute-new-orleans_N.htm

Absolut Los Angeles

Introducing ABSOLUT® Los Angeles, a tribute to a city that inspires so many. This is the second in a line of limited-edition flavors, capturing the essence of great US cities. It will take your senses behind the scenes for an exclusive taste of the City of Angels, and inspire you to dream big and reach for the stars.

Get Your Bottle NOW!!!

No doubt that these bottles will start to be collectors items very soon. I see them on sale on Ebay already ! So if you are into Vodka, or Absolut memorabilia this is one bottle you need to add to your collection,

What are they thinking?

MEXICO CITY (Reuters) - The distillers of Sweden's Absolut vodka have withdrawn an advertisement run in Mexico that angered many U.S. citizens by idealizing an early 19th century map showing chunks of the United States as Mexican.
The billboard ad has the slogan "In an Absolut World" slapped over a pre-1848 map showing California, Arizona and other U.S. states as Mexican territory. Those states were carved out of what had been Mexican lands until that year.

Although it was not shown in the United States, U.S. media outlets picked up on the ad, and after a barrage of complaints, Absolut's maker said on Sunday the ad campaign would cease

RECOGNIZE THE MOMENT!!

Whether it's declining a last drink, or handing over your car keys to a friend; refusing to purchase alcohol for minors, or calling a cab for yourself or another -- there's an essential principle to guide responsible drinking decisions. This is called "recognizing the moment".
It's not enough to slap a label on the bottle that says drink responsibly. The key to healthy consumption is creating a culture where good judgment thrives. At Absolut we see moderation as part of our brand and mission.
From the Recognize the Moment site you can send yourself a text message at a certain time with a reminder to stick to your drink limit -- like a wake-up call to consume responsibly. You can watch short testimonial films where others describe how they recognize the moment. Or send Facebook friends reminders to drink responsibly. To learn more and explore the possibilities, click here to recognize your moment.

Did you know........

that EVERY DROP of ABSOLUT VODKA comes from one source only? That source is Ahus, Sweden. Also, every bottle of ABSOLUT VODKA has over 2 pounds of grain in it! No Joke!