Why Change What's Perfect?

In 1879, Lars Olsson Smith introduced the continuous distillation with which he made Absolut Rent Bränvin (Absolute Pure Vodka). Instead of the usual three or four times, the vodka was distilled an infinite number of times. 100 years later, it was reintroduced as ABSOLUT. Just as then, ABSOLUT is produced in Åhus, L.O. Smith’s birth town. Also the place where the wheat used for making the vodka is grown. And since the way ABSOLUT is made won’t change, neither will the true taste of vodka.

The revealing side of Absolut ads....

Absolut Kurant

The main ingredients in ABSOLUT KURANT are ABSOLUT VODKA and black currant flavor. ABSOLUT VODKA is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the black currant is as natural as the rest of the ingredients

Kurant Vodka Yummi!

4 parts ABSOLUT Kurant
2 parts Triple Sec
2 parts Fresh Lime Juice
3 parts Cranberry Juice



Shake all ingredients with ice and strain into a chilled cocktail glass. Squeeze the oil from a strip of orange zest, held skin downwards and over a flame above the glass. Rub the rim with the orange zest before dropping it into the glass. Garnish with lime.


ABSOLUT Kurant
Blueberry Syrup
Raspberry Soda
Fill a highball glass to the rim with ice cubes. Pour all the ingredients over the ice. Garnish with berries

Drinkspiration by Absolut for the Apple IPHONE

Ruby Red Absolut Naturale Really?

The main ingredients in ABSOLUT RUBY RED are ABSOLUT VODKA and grapefruit flavor. BSOLUT VODKA is made from water and winter wheat. The water comes from a deep well in Åhus where it’s protected from impurities. The winter wheat is also grown in Åhus and differs from other crops: it’s sown in fall, and harvested the next one. Days in between it grows under the Swedish snow developing its hard grain. Also, the use of fertilizers is minimized. Of course, the grapefruits are as natural as the rest of the ingredients.

Ruby Red Absolut Drinks

1 part ABSOLUT Ruby Red
2 parts Grapefruit Juice
Fill a salt rimmed rocks glass to the rim with ice cubes. Pour ABSOLUT RUBY RED and grapefruit juice over the ice. Garnish with grape zest








2 parts ABSOLUT Ruby Red
3 parts Cranberry Juice
Fill a highball glass to the rim with ice cubes. Pour all the ingredients over the ice. Garnish with a grapefruit wedge.

How do you Absolut?